Great deals, develop your Chinese market for free

We are a young and dynamic social media consultant, based in Dubai and mother tongue Chinese Mandarin, with relevant experience in

Wechat/Instagram/Youtube/FB/Website.We can offer menu translation and graphic design, but what we propose you is to

Manage your social media communications for free for one month

So you could evaluate our professionalism and measure the performance increase.The market is now freezed but will bounce back soon, and it`s the moment to prepare for the new boom!

Just in JLT, many Chinese people live or work here, and they urgently need consumption to meet their daily needs. 


However, due to cultural and language issues, they prefer to spend far away in International city where they can easily find people who can speak China, making them more at ease.

If you are interested, just contact me, I will be happy to explain in more detail our proposal.If you need more services about the Chinese market, we can support you through our expertise and our networks of contacts.
In the meanwhile, please have a look at our works:https://mp.weixin.qq.com/s/C2sUkb_HW5PsNxTJ4cmBjA

socialpalm.huiyi@gmail.com

https://socialpalmdubai.com

Telephone:  +971 588776608

WhatsApp:  +39 3892624582

Success case(WeChat official account)

City Walk这家少女心爆棚的咖啡厅,钢铁直男进来都冒泡

在这里,既能看到中国,也能感受欧洲

阿布扎比总统府这个神秘的会议室,九成游客都没见过

大家都知道迪拜有钱人很有钱,那么迪拜穷人有多穷呢(年轻人版)

迪拜是一个国家吗,那阿联酋是什么?

迪拜商场全关了,好用外卖软件来一波

迪拜的骆驼长得有点不一样?但是骆驼奶很好喝

在迪拜不能衣着暴露,那怎样才不算衣着暴露呢?

迪拜最好的意大利食材,网购+餐厅推荐

涉外婚姻为什么这么难,特别是在迪拜未婚同居不合法

迪拜交友/找对象指南,常用交友软件推荐

好想吃饭,迪拜快餐店的米饭哪家强?

在迪拜不能出门的我们,过的怎么样(真实案例)

阿曼Musandam鲜为人知奇幻夜(全程实拍+行程)

迪拜超市最常见的两种饼干介绍,你更喜欢哪一个?

适合一边上网课一边做的运动(办公也可用)

来迪拜半年,我久咳不止的原因终于被发现

迪拜超市买了多冰棒,就是为了写一篇总结

迪拜的国外女性生活如何?是时候谈一下女权了

为什么没有多少钱赚,我们还在迪拜

在迪拜,我们这么对抗病毒,马上就能自由出门活动了

生吃中东饺子皮,美食之旅偶尔也翻车-附食谱视频

第一次在迪拜过斋月,还能在购物中心吃冰淇凌?

斋月 + 宵禁 = 还是选择出门吃虫

不需要饮酒证,车程半小时,买足了一年的酒

简单,快捷,安全,便宜 – 在迪拜做了一个激光近视手术

试吃全部,迪拜快餐店汉堡哪家强?

Interested in registering for a WeChat official account?-Take a look at our WeChat official account

Getting started

To open a WeChat official account that can be accessed by users in China, you will need to either have a Chinese ID and a business that is registered in China, or to partner with someone else who does.

International WeChat accounts not registered in China can only be accessed by users based outside of China.

A ‘verified’ WeChat account also provides more functionality, such as enabling of the WeChat payment system. Verified accounts are only available to China-registered businesses.

How safe are WeChat accounts?

Message encryption can be enabled on WeChat accounts, to ensure greater cyber security. However, it’s important to be aware of censorship and other regulations in China.

WeChat pay also comes with several layers of security to improve online protection in China. These include passwords, passcodes, and account freezing.

Which WeChat Official Account fits you best?

Please read the article:Which WeChat Official Account fits you best?

Interested in registering for a WeChat official account?

Opening a WeChat official account is not as easy as, for example, starting up a Facebook business page in Australia.

If you are interested in registering for a WeChat account, get in contact with our bilingual team of China digital marketing experts for more information!

Our WeChat official account

Which WeChat Official Account fits you best?

WeChat is an essential and outstanding marketing tool for business to enter the Chinese market. Setting up a WeChat official account allows brands to reach out a huge audience and raise brand awareness in an effective way. However, setting up a WeChat official account isn’t as easy as you might expect. In this blog we will be covering the traditional 3 accounts. Service Accounts, Subscription Accounts, and WeChat Work

In this blog we will be covering the traditional 3 accounts. Service Accounts, Subscription Accounts, and WeChat Work (otherwise known as an enterprise account.)

WeChat Official accounts are available to media, government organizations, invididuals/celebrities, and businesses. Let’s take look at the three types of WeChat official accounts: subscription accounts, service accounts, and enterprise accounts.

1. Subscription Accounts (订阅号)

WeChat subscription accounts focus on information and brand communication. They are used much like a daily news feed. They can publish once a day to subscribers and publish1-6 articles each time. All updates are sent to the users’ subscription folder with no push notifications.

Wondering why they limit these accounts to posting only once a day? WeChat search places a high priority on the time that an article is posted. This allows the most recent articles to receive priority. Limiting the number of posts is to prevent accounts from posting incessantly to maintain their position at the top of the WeChat search engine.

Subscription accounts are the only type of WeChat official account that is open to individuals, such as bloggers and celebrities, as the others require a company business license. This type of WeChat official account is most suited to individuals and brands that are content based or information-oriented, such as media publications.

While these accounts can publish more and theoretically bring more users to your account, you have to remember that these accounts are nested in the subscription folder in a user’s contacts, drastically reducing visibility. If you’re looking for a WeChat official account with more visibility read on to the next section.

2. Service Accounts (服务号)

WeChat service accounts offer a lot of interesting features including customer service, API integrations, e-commerce, and CRM. These WeChat Official Accounts offer more robust functionality as compared to subscription accounts. Verified service accounts can also register for WeChat Pay and set up a WeChat Store. After verification, service accounts have access to 9 advanced APIs that enable the brands to create additional apps and functions such as Instant Customer Service, GPS, Payments, etc.

Service accounts can publish up to 4 times per month, with 1-6 articles each time. When the posts are published, the updates appear as push notifications in followers’ chat lists. Compared to subscription accounts, the posting frequency of service accounts is lower, but the visibility is higher due to push notifications.

Again these accounts are limited in how much they can post as they are the only accounts capable of generating push notifications. If WeChat official accounts were able to spam users with push notifications it would detract from the overall user experience on WeChat. Tencent’s main goal is to keep users on WeChat for as long as possible, so this would be something Tencent definitely does not want.

Service accounts are the best choice for businesses with a large audience or with large customer databases, such as airlines and hotels. For hotels and airlines, in particular booking systems can even be built within the app. They’re also used for customer service, as users can message the account directly with questions or complaints similar to other live chat software used by businesses around the world.

Another reason these accounts are so popular with businesses is the fact that they provide a larger amount of data. You can view data on who scanned which QR code, if users viewed your HTML5 Pages, or whether or not users shared a given piece of content. For companies that operate their WeChat official account as a website this can be crucial to setting up your marketing funnel.

3. Enterprise Accounts (企业号)

While subscription accounts and service accounts target external markets, WeChat enterprise accounts are primarily for internal communication and management. This makes this type of WeChat official account similar to what many businesses use Workplace by Facebook for.

They are not available to the public nor marketers. Users of corporate accounts must be verified internal staff in order to follow the corporate account.

With third-party APIs, corporate accounts have multiple internal management functions, such as internal chat rooms, video conferencing, and resource sharing. These accounts offer functionality similar to other workplace chat apps like Workplace by Facebook. Corporate accounts have high visibility and high security as users have to follow the account and then be added manually by the account owner entering their name, phone number and WeChat ID.

Article from: https://www.dragonsocial.net

5 Reasons Why WeChat Is Successful In China

Foreign businesses who are interested in breaking into the Chinese market would be forgiven for wondering why WeChat is successful in China.
After all, it’s just another messaging app, right?
Wrong.
WeChat is China’s largest and most dominant social network. It’s also crucial to reaching potential clients here. Its importance is so great that it may also be considered an essential part of setting up a company in China.
WeChat is the all-in-one app. Previously it was only used for sending instant messages, but now it forms the basis of your daily digital life. It’s the ecosystem for media, developers, online shops, and it includes instant messaging, your official account, mini-programs, mini-games, and corporate WeChat. 

What Is WeChat?

At first glance, WeChat (微信) looks a lot like WhatsApp – a messaging app where people may connect with their friends and send voice, video, images, and text updates. 

But it is much more than that. It includes a host of mini-programs. These cover all aspects of a person’s daily life and are seamlessly integrated into WeChat. You can order food, check into the underground, provide invoice information, etc. all in one app. These plugins are transforming WeChat into an omnipotent app, and are creating numerous opportunities for tech start-ups.

When it was launched in 2011, it was mooted by its creator, Tencent, as China’s answer to Kik, Viber, and WhatsApp.

But fast forward seven years to 2018, and WeChat is the undisputed champ in China’s vibrant social media landscape. It has overtaken its rivals and enjoys a huge active user base of around one billion.

Number of monthly active WeChat users from 2nd quarter 2011 to 2nd quarter 2018 (in millions)Statista wechat

How did this happen so quickly?

There are 5 reasons that can explain why WeChat is successful in China.


1. Many Features

WeChat offers a virtual smorgasbord of useful functions, all within one app:

  • Messaging
  • Video calls
  • Moments (like micro-blogging)
  • Interest groups
  • Online payments
  • Official company accounts
  • Advertising options


Now it’s possible to use WeChat to send a friend a voice message while at the same time paying for your groceries.

Compare this to Facebook, the world’s largest social network, and you can see why WeChat, despite being Chinese in origin, has become so popular. Simply put, WeChat is a multi-purpose platform that offers both companies and users real convenience by being able to perform a plethora of everyday activities without needing to switch between apps.

WeChat also functions as a media platform. It has service accounts and subscription accounts that can provide daily news and media information to users. These platforms are pushing businesses to increase their presence on WeChat especially now that you can integrate your CRM with WeChat in China.


2. Size

While Tencent, WeChat’s creator, may not be globally famous, Shenzhen’s tech giant was already a huge player in the Chinese social space with QQ, a network that is still popular.

Any visitor to China before 2011 would be familiar with QQ’s high-pitched cheeping as messages were received. Tencent leveraged their large user base of hundreds of millions of QQ users to migrate them across to WeChat, as all that was needed to sign up was, you guessed it, a QQ account.

The local users’ existing relationship with Tencent made it easier for WeChat to steal a march over its competitors.


3. The Great Firewall

Facebook, Google, Twitter, YouTube, and many more foreign sites have been blocked in China since 2010 or earlier. 

But the censorship of certain foreign sites and apps did WeChat a favour, when you consider that this meant that some of WeChat’s potential competitors such as Facebook Messenger were (and are still) simply not even on Chinese users’ radars at all. This left the field open to WeChat to hoover up the many users thirsty for mobile communication apps.

“If there had been no restrictions for foreign companies operating in China, I imagine that WeChat would not have been the dominant chat app [because] they would have been late to the game,” says Charlie Smith of Greatfire.org (Source: TechInAsia)


4. Mobile Payments

WeChat, unlike many of its competitors, can be linked to your bank accounts and credit cards.

Using a QR code system, users can pay for goods and services just by bringing up their ‘wallet’s’ QR code on their screen, which is then scanned by the store to take payment from the related account.

It is also fascinating that users can transfer funds, for free usually, between each other, which is handy when splitting a bill for instance.

This has revolutionised payments in China, which is around five years ahead of the West in this field. Contactless payments and new services such as ‘Apple Pay’ are only now becoming widespread. In 2018, the total number of Apple Pay users is estimated to have touched 252 million. WeChat is still far ahead.

Users may now use WeChat to:

  • Pay for shopping
  • Buy items directly from online stores
  • Purchase train tickets
  • Pay for doctor appointments
  • Pay rent and utility bills


With a healthy bank balance and a smartphone equipped with WeChat, there is almost no reason to carry cash in China any longer, and paying through WeChat usually attracts no additional fee!

5. Business Friendly

Unlike, say, Facebook, where business users are almost always forced to pay to promote their pages or content in order for them to be seen by followers, WeChat allows businesses to open an official account and gain a following on the platform at zero cost.

We need to understand why businesses are attracted to WeChat. Here are some of the reasons:

  • Companies get an official account within the app. This is like a mini website with individual pages.
  • They get the ability to post daily updates, taking the form of a blog post, video, infographic, or photos, to the subscription accounts.
  • There is functionality for customers to pay for goods and services directly through their WeChat account.
  • Businesses with 100,000 followers or more are allowed to purchase ads and promote their accounts, products, and services

Take that Facebook!

WeChat provides not only great functionality for users but also allows businesses to tap into its large base of over one billion, which is why we see it as an essential component of setting up your company in China.

BUT…

Remember that the primary language used in WeChat is Chinese and so you may need Social palm to manage your business account (although you can publish content and pages in English if you like).

article from: https: //www.hongdaservice.com