Great deals, develop your Chinese market for free

We are a young and dynamic social media consultant, based in Dubai and mother tongue Chinese Mandarin, with relevant experience in

Wechat/Instagram/Youtube/FB/Website.We can offer menu translation and graphic design, but what we propose you is to

Manage your social media communications for free for one month

So you could evaluate our professionalism and measure the performance increase.The market is now freezed but will bounce back soon, and it`s the moment to prepare for the new boom!

Just in JLT, many Chinese people live or work here, and they urgently need consumption to meet their daily needs. 

However, due to cultural and language issues, they prefer to spend far away in International city where they can easily find people who can speak China, making them more at ease.

If you are interested, just contact me, I will be happy to explain in more detail our proposal.If you need more services about the Chinese market, we can support you through our expertise and our networks of contacts.
In the meanwhile, please have a look at our works:

Telephone:  +971 588776608

WhatsApp:  +39 3892624582

Success case(WeChat official account)

City Walk这家少女心爆棚的咖啡厅,钢铁直男进来都冒泡























斋月 + 宵禁 = 还是选择出门吃虫


简单,快捷,安全,便宜 – 在迪拜做了一个激光近视手术


Interested in registering for a WeChat official account?-Take a look at our WeChat official account

Getting started

To open a WeChat official account that can be accessed by users in China, you will need to either have a Chinese ID and a business that is registered in China, or to partner with someone else who does.

International WeChat accounts not registered in China can only be accessed by users based outside of China.

A ‘verified’ WeChat account also provides more functionality, such as enabling of the WeChat payment system. Verified accounts are only available to China-registered businesses.

How safe are WeChat accounts?

Message encryption can be enabled on WeChat accounts, to ensure greater cyber security. However, it’s important to be aware of censorship and other regulations in China.

WeChat pay also comes with several layers of security to improve online protection in China. These include passwords, passcodes, and account freezing.

Which WeChat Official Account fits you best?

Please read the article:Which WeChat Official Account fits you best?

Interested in registering for a WeChat official account?

Opening a WeChat official account is not as easy as, for example, starting up a Facebook business page in Australia.

If you are interested in registering for a WeChat account, get in contact with our bilingual team of China digital marketing experts for more information!

Our WeChat official account

Which WeChat Official Account fits you best?

WeChat is an essential and outstanding marketing tool for business to enter the Chinese market. Setting up a WeChat official account allows brands to reach out a huge audience and raise brand awareness in an effective way. However, setting up a WeChat official account isn’t as easy as you might expect. In this blog we will be covering the traditional 3 accounts. Service Accounts, Subscription Accounts, and WeChat Work

In this blog we will be covering the traditional 3 accounts. Service Accounts, Subscription Accounts, and WeChat Work (otherwise known as an enterprise account.)

WeChat Official accounts are available to media, government organizations, invididuals/celebrities, and businesses. Let’s take look at the three types of WeChat official accounts: subscription accounts, service accounts, and enterprise accounts.

1. Subscription Accounts (订阅号)

WeChat subscription accounts focus on information and brand communication. They are used much like a daily news feed. They can publish once a day to subscribers and publish1-6 articles each time. All updates are sent to the users’ subscription folder with no push notifications.

Wondering why they limit these accounts to posting only once a day? WeChat search places a high priority on the time that an article is posted. This allows the most recent articles to receive priority. Limiting the number of posts is to prevent accounts from posting incessantly to maintain their position at the top of the WeChat search engine.

Subscription accounts are the only type of WeChat official account that is open to individuals, such as bloggers and celebrities, as the others require a company business license. This type of WeChat official account is most suited to individuals and brands that are content based or information-oriented, such as media publications.

While these accounts can publish more and theoretically bring more users to your account, you have to remember that these accounts are nested in the subscription folder in a user’s contacts, drastically reducing visibility. If you’re looking for a WeChat official account with more visibility read on to the next section.

2. Service Accounts (服务号)

WeChat service accounts offer a lot of interesting features including customer service, API integrations, e-commerce, and CRM. These WeChat Official Accounts offer more robust functionality as compared to subscription accounts. Verified service accounts can also register for WeChat Pay and set up a WeChat Store. After verification, service accounts have access to 9 advanced APIs that enable the brands to create additional apps and functions such as Instant Customer Service, GPS, Payments, etc.

Service accounts can publish up to 4 times per month, with 1-6 articles each time. When the posts are published, the updates appear as push notifications in followers’ chat lists. Compared to subscription accounts, the posting frequency of service accounts is lower, but the visibility is higher due to push notifications.

Again these accounts are limited in how much they can post as they are the only accounts capable of generating push notifications. If WeChat official accounts were able to spam users with push notifications it would detract from the overall user experience on WeChat. Tencent’s main goal is to keep users on WeChat for as long as possible, so this would be something Tencent definitely does not want.

Service accounts are the best choice for businesses with a large audience or with large customer databases, such as airlines and hotels. For hotels and airlines, in particular booking systems can even be built within the app. They’re also used for customer service, as users can message the account directly with questions or complaints similar to other live chat software used by businesses around the world.

Another reason these accounts are so popular with businesses is the fact that they provide a larger amount of data. You can view data on who scanned which QR code, if users viewed your HTML5 Pages, or whether or not users shared a given piece of content. For companies that operate their WeChat official account as a website this can be crucial to setting up your marketing funnel.

3. Enterprise Accounts (企业号)

While subscription accounts and service accounts target external markets, WeChat enterprise accounts are primarily for internal communication and management. This makes this type of WeChat official account similar to what many businesses use Workplace by Facebook for.

They are not available to the public nor marketers. Users of corporate accounts must be verified internal staff in order to follow the corporate account.

With third-party APIs, corporate accounts have multiple internal management functions, such as internal chat rooms, video conferencing, and resource sharing. These accounts offer functionality similar to other workplace chat apps like Workplace by Facebook. Corporate accounts have high visibility and high security as users have to follow the account and then be added manually by the account owner entering their name, phone number and WeChat ID.

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Why is TikTok So Popular?

Let’s take a few psychological factors into account to understand how TikTok attracts and retains its users.  There are five primary reasons TikTok’s users can’t seem to stay away from the app!

1. Unpredictable & Unique Content

The unpredictable videos hosted on TikTok are designed to surprise you and make you keep watching without thinking about how much time has passed. The unpredictable videos on its curated playlists give users a feeling of a reward when they discover something new and unique. This keeps users hunting for good videos and encourages them to keep swiping and stay within the app.

Even when the videos don’t match the user’s expectations they only last 15 seconds, making users more willing to continue the search for better content rather than giving up. This minimizes the negative feelings associated with seeing poor content while still providing positive feelings when users find content that matches their interests.

2. Automatic Play

A unique feature of TikTok is that videos continue playing without any interaction from the user. As long as the app is open videos will continue playing. The design of TikTok is it can automatically play videos by itself as long as you open the app.

With videos being only 15 seconds, it’s very easy for users to simply keep watching. With videos starting and ending so quickly it’s very easy to watch video after video with users having little to no concept of how long they’ve been watching.

Before you can even find out what you want to do next, another video has already started encouraging you to just keep watching rather than take some other action.

3. The Zeigarnik Effect

The Zeigarnik effect is a psychological term that describes how people tend to remember incomplete or interrupted tasks with greater detail and how incomplete actions create a form of tension that can only be relieved upon the task’s completion. Since the length of every TikTok videos is only 15 seconds users get the feeling that their video watching experience was not complete.

The Zeigarnik Effect encourages the user to keep watching to complete their experience in the app and remember each short video in greater detail. Users will also often repeat videos until they are fully able to comprehend what they just watched.

While The Zeigarnik Effect can have a positive influence by causing people to feel nervous due to their inability to finish a task and motivate them to complete it,  it can also turn put people into a state of near-unlimited procrastination, encouraging people to sideline more important life tasks to keep watching videos on TikTok.

4. Craving for likes

Likes and engagement from other users on TikTok grant a sense of accomplishment to not only the receivers but also the givers. Getting likes from other users can increase a user’s satisfaction and bring about a sense of approval for their actions. The design of the like button on TikTok is right below the profile picture of the user, giving the users the illusion that they are directly rewarding the user for their content.

Hitting the like button also triggers a dancing heart animation on the screen which triggers a positive emotion for the givers and encourages them to like other user’s content and communicate with other users on the platform.

The adorable design of a dancing heart showing on the screen promotes the positive emotion to the like givers to be more willing to giving like giving a compliment and a way of communication to other people on this social platform.

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5 Reasons Why WeChat Is Successful In China

Foreign businesses who are interested in breaking into the Chinese market would be forgiven for wondering why WeChat is successful in China.
After all, it’s just another messaging app, right?
WeChat is China’s largest and most dominant social network. It’s also crucial to reaching potential clients here. Its importance is so great that it may also be considered an essential part of setting up a company in China.
WeChat is the all-in-one app. Previously it was only used for sending instant messages, but now it forms the basis of your daily digital life. It’s the ecosystem for media, developers, online shops, and it includes instant messaging, your official account, mini-programs, mini-games, and corporate WeChat. 

What Is WeChat?

At first glance, WeChat (微信) looks a lot like WhatsApp – a messaging app where people may connect with their friends and send voice, video, images, and text updates. 

But it is much more than that. It includes a host of mini-programs. These cover all aspects of a person’s daily life and are seamlessly integrated into WeChat. You can order food, check into the underground, provide invoice information, etc. all in one app. These plugins are transforming WeChat into an omnipotent app, and are creating numerous opportunities for tech start-ups.

When it was launched in 2011, it was mooted by its creator, Tencent, as China’s answer to Kik, Viber, and WhatsApp.

But fast forward seven years to 2018, and WeChat is the undisputed champ in China’s vibrant social media landscape. It has overtaken its rivals and enjoys a huge active user base of around one billion.

Number of monthly active WeChat users from 2nd quarter 2011 to 2nd quarter 2018 (in millions)Statista wechat

How did this happen so quickly?

There are 5 reasons that can explain why WeChat is successful in China.

1. Many Features

WeChat offers a virtual smorgasbord of useful functions, all within one app:

  • Messaging
  • Video calls
  • Moments (like micro-blogging)
  • Interest groups
  • Online payments
  • Official company accounts
  • Advertising options

Now it’s possible to use WeChat to send a friend a voice message while at the same time paying for your groceries.

Compare this to Facebook, the world’s largest social network, and you can see why WeChat, despite being Chinese in origin, has become so popular. Simply put, WeChat is a multi-purpose platform that offers both companies and users real convenience by being able to perform a plethora of everyday activities without needing to switch between apps.

WeChat also functions as a media platform. It has service accounts and subscription accounts that can provide daily news and media information to users. These platforms are pushing businesses to increase their presence on WeChat especially now that you can integrate your CRM with WeChat in China.

2. Size

While Tencent, WeChat’s creator, may not be globally famous, Shenzhen’s tech giant was already a huge player in the Chinese social space with QQ, a network that is still popular.

Any visitor to China before 2011 would be familiar with QQ’s high-pitched cheeping as messages were received. Tencent leveraged their large user base of hundreds of millions of QQ users to migrate them across to WeChat, as all that was needed to sign up was, you guessed it, a QQ account.

The local users’ existing relationship with Tencent made it easier for WeChat to steal a march over its competitors.

3. The Great Firewall

Facebook, Google, Twitter, YouTube, and many more foreign sites have been blocked in China since 2010 or earlier. 

But the censorship of certain foreign sites and apps did WeChat a favour, when you consider that this meant that some of WeChat’s potential competitors such as Facebook Messenger were (and are still) simply not even on Chinese users’ radars at all. This left the field open to WeChat to hoover up the many users thirsty for mobile communication apps.

“If there had been no restrictions for foreign companies operating in China, I imagine that WeChat would not have been the dominant chat app [because] they would have been late to the game,” says Charlie Smith of (Source: TechInAsia)

4. Mobile Payments

WeChat, unlike many of its competitors, can be linked to your bank accounts and credit cards.

Using a QR code system, users can pay for goods and services just by bringing up their ‘wallet’s’ QR code on their screen, which is then scanned by the store to take payment from the related account.

It is also fascinating that users can transfer funds, for free usually, between each other, which is handy when splitting a bill for instance.

This has revolutionised payments in China, which is around five years ahead of the West in this field. Contactless payments and new services such as ‘Apple Pay’ are only now becoming widespread. In 2018, the total number of Apple Pay users is estimated to have touched 252 million. WeChat is still far ahead.

Users may now use WeChat to:

  • Pay for shopping
  • Buy items directly from online stores
  • Purchase train tickets
  • Pay for doctor appointments
  • Pay rent and utility bills

With a healthy bank balance and a smartphone equipped with WeChat, there is almost no reason to carry cash in China any longer, and paying through WeChat usually attracts no additional fee!

5. Business Friendly

Unlike, say, Facebook, where business users are almost always forced to pay to promote their pages or content in order for them to be seen by followers, WeChat allows businesses to open an official account and gain a following on the platform at zero cost.

We need to understand why businesses are attracted to WeChat. Here are some of the reasons:

  • Companies get an official account within the app. This is like a mini website with individual pages.
  • They get the ability to post daily updates, taking the form of a blog post, video, infographic, or photos, to the subscription accounts.
  • There is functionality for customers to pay for goods and services directly through their WeChat account.
  • Businesses with 100,000 followers or more are allowed to purchase ads and promote their accounts, products, and services

Take that Facebook!

WeChat provides not only great functionality for users but also allows businesses to tap into its large base of over one billion, which is why we see it as an essential component of setting up your company in China.


Remember that the primary language used in WeChat is Chinese and so you may need Social palm to manage your business account (although you can publish content and pages in English if you like).

article from: https: //

10 Chinese Social Media Sites You Should Be Following

Companies are eager to enter the Chinese social media space. Every global social media strategist and industry expert will tell you. As Chinese social media sites have evolved, global marketers have, too. Your community and customers are already discussing your brand, competitors, and industry – so, finding these conversations and tapping in is your first step to developing any solid, scalable global social media strategy.

But what if these conversations are happening outside of Twitter and Facebook? By the end of December 2012, China had 564 million Internet users, 50.9 million more than the year before, and representing nearly 40% of the Chinese population! As the world’s largest online community continues to grow, Chinese social media sites have become popular tools to reach Chinese consumers.

China is one of the most restricted countries in the world in terms of internet, but these constraints have directly contributed to the staggering success of local Chinese social media sites. The Chinese government makes it impossible for foreign companies to enter the Chinese social media network social network. Without access to the majority of social media platforms used elsewhere in the world, the Chinese have created their own networks, just like facebook, Myspace, Youtube, and Foursquare – but with more users – which is why every global company needs to pay attention to these sites.


Sina Weibo

“Weibo” is the Chinese word for “microblog”. Known as the “Twitter of China”, Sina Weibo is actually much more than just that – it has over twice as many users as Twitter, and it’s used by more than 22% of the Chinese Internet population of almost 540 million people! Sina Weibo was well ahead of the game in providing users with the ability to include images and video – far before its Western counterpart, Twitter.

And just as Hollywood celebrities connect with their fans via Twitter, Chinese celebrities depend on Weibo… and even some global-minded celebrities have jumped on the opportunity to connect with their Chinese fanbase through Sina Weibo. Lebron James and Kobe Bryant are two of the most influential global celebrities in Chinese social media, and they are both active Sina Weibo users. After setting up a Sina Weibo account just last month, Kobe Bryant had over 100,000 followers within a few hours.  He started his account just a few days after a message appeared on Nike Basketball’s Sina Weibo account, on Chinese New Year’s Day: “Hey it’s Kobe, I’ve decided to take over Nike basketball’s Weibo handle for a few days and I wanted to wish you all a Happy New Year.”

Tencent Weibo

Very similar to Sina Weibo in terms of functionality and demographics, users can share photos, videos, and text within a 140-word limit and the re-posting function of Tencent Weibo is just like Twitter’s “retweeting”, which is replied in @ form. However, Tencent Weibo acts as a social network, connecting people together – like facebook. Tencent Weibo has about 200-250 million users.

Social Networking


Renren is essentially China’s Facebook. Formerly called Xiaonei, which means “schoolyard”, it began as a platform for re-connecting friends from school. Like Facebook, Renren aims to stay up-to-date in the fast-growing mobile space and cater to college students. Renren has an estimated 150  million registered users and 31 million active users per month.

Instant Messaging


QQ is an abbreviation of Tencent QQ, a widely popular instant messaging service. By Last September, there were 784 million active user accounts with approximately 100 million online at a time. According to Alexa Internet rankings, the QQ website ranked 8th – moving it ahead of Twitter.



Douban is very similar to MySpace, popular with special interest groups and communities, and for networking around specific topics. It has over 100 million users and it’s most active users are intellectuals and pop culture junkies looking for movie, music and book reviews with around 60 million registered users and 80 million active users per month. For the 20th anniversary of  Tiananmen Square protests of 1989, Douban extended its keyword list to ban any terms that may be relevant to the incident.

Video Sharing


Youku, meaning “excellent (and) cool”, is the second largest video site in the world after Youtube. Youku has partnered with over 1,500 license holders, including television stations, distributors, and film and TV production companies in China that regularly upload media content on the site. On March 12, 2012 – the two biggest video online companies in China, Youku, and Tudou, announced their merger – the name of the merged company is Youku Tudou Inc.

Mobile Apps & Geolocation


WeChat — is a mobile voice and text app. With social features like “friend discovery”, you can chat with your friends instantly via voice messages, texts, or images. You can also create group chats to chat with several friends together. It has more than 100 million users.

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What is WeChat-China’s billion-user messaging app

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and became one of the world’s largest standalone mobile apps in 2018, with over 1 billion monthly active users.

WeChat has been described as China’s “app for everything” and a “super app” because of its wide range of functions. Due to its popularity, user activity on WeChat is used for mass surveillance in China. WeChat also censors politically sensitive topics in China.

WeChat had over 889 million monthly active users in 2016. As of 2019, WeChat’s monthly active users have increased to an estimate of one billion. After the launch of WeChat payment in 2013, its users reached 400 million the next year, 90 percent of whom were in China. By comparison, Facebook Messenger and WhatsApp (two other competitive international messaging services better known in the West) had about one billion monthly active users in 2016 but did not offer most of the other services available on WeChat. For example, in Q2 2017, WeChat’s revenues from social media advertising were about US$0.9 billion (RMB6 billion) compared to Facebook’s total revenues of US$9.3 billion, 98% of which were from social media advertising. WeChat’s revenues from its value-added services were US$5.5 billion.

According to SimilarWeb, WeChat was the most popular messaging app in China and Bhutan in 2016.