Great deals, develop your Chinese market for free

We are a young and dynamic social media consultant, based in Dubai and mother tongue Chinese Mandarin, with relevant experience in

Wechat/Instagram/Youtube/FB/Website.We can offer menu translation and graphic design, but what we propose you is to

Manage your social media communications for free for one month

So you could evaluate our professionalism and measure the performance increase.The market is now freezed but will bounce back soon, and it`s the moment to prepare for the new boom!

Just in JLT, many Chinese people live or work here, and they urgently need consumption to meet their daily needs. 

However, due to cultural and language issues, they prefer to spend far away in International city where they can easily find people who can speak China, making them more at ease.

If you are interested, just contact me, I will be happy to explain in more detail our proposal.If you need more services about the Chinese market, we can support you through our expertise and our networks of contacts.
In the meanwhile, please have a look at our works:

Telephone:  +971 588776608

WhatsApp:  +39 3892624582

Success case(WeChat official account)

City Walk这家少女心爆棚的咖啡厅,钢铁直男进来都冒泡























斋月 + 宵禁 = 还是选择出门吃虫


简单,快捷,安全,便宜 – 在迪拜做了一个激光近视手术


What Are The Most Important Languages of The 21st Century?

It’s hard to imagine a young person nowadays who doesn’t speak or study at least one language besides their mother tongue. Globalization forces so many people to communicate and cooperate more in a variety of businesses. But, what are the most important languages of the 21st century?


More than 375 million people are native English speakers. But as many as 1.5 billion use it to some extent. English is the most influential in the world by far, making one of the most important languages.

Being essentially the mother tongue of the internet and computer technology, English is omnipresent globally. It is also important to add that it’s the official language in the U.S., Great Britain and Canada, which are all on the list of the world’s 10 biggest economies.


There is not a single language in the world with more native speakers than Chinese. Namely, 982 million persons are native speakers, while altogether 1.1 billion people know the Chinese Mandarin dialect. Though the vast majority of people use it in China, the country is so powerful globally that this language certainly deserves a place among the most important languages.

It seems like China will become the world’s leading economy by 2050, which also means that it will become even more influential worldwide.


Spanish is also one of the most widespread languages. There are around 330 million native speakers, while more than 420 million use it at least as their second language.

Spanish is the primary language in more than 20 countries, the majority of which are situated in Latin America. However, it is very important in the U.S. as well, since around 35 million people in this country use Spanish at home.


Another Asian language is on the list of most important languages due to this country’s economic strength and influence. Around 127 million speak Japanese natively and one more million use it to some extent.

Though it seems difficult to comprehend its symbols at first, Japanese is a beautiful language and not much more demanding than many European counterparts. It’s not too popular outside Japan, but chances are you’ll need to learn it if you’re dealing with information technologies and other modern industries.


Germany has been Europe’s most dominant economy for decades and its language is the most spoken in the European continent. Along with 105 million native speakers, there are also 80 million people around the globe who use it as their second language.

This language sounds rather serious and authoritative, which perfectly mirrors the country’s determination to keep the position of one of the global powers; and stay on the list of the most important languages!


Russian is the native language of some of the world’s best novelists, Fyodor Dostoevsky and Leo Tolstoy, which is more than good reason to start learning it.

In addition, more than 150 million people speak Russian as their primary language and an additional 110 million use it on a non-native level. This makes it one of the most important languages, as it is extremely influential among all Euro-Asian countries. Russian has the status of the official language in 38 territories.


French used to be the primary language of diplomatic discourse for centuries. Today, 79 million people primarily speak French, but the overall number of speakers climbs up to 370 million, which really proves how important this language is.

Of course, France is still the sixth biggest economy in the world and Paris remains a genuine cultural epicenter. And keep in mind one more detail—French is widely considered to be the language of love, which means, it has to be one of the most important languages!


This is the official language of the Arabic League, which consists of not less than 22 countries. There are more than 205 million people in this region but the language gains additional strength from another 100 million non-native speakers worldwide.

No need to stop there—Arabic is the liturgical language of an entire Muslim civilization, which spreads its influence to around 1.5 billion people. So, this fact alone makes Arabic one of the most important languages on the planet.


Hindi is the standardized language of India and several other surrounding countries. Its 450 million primary users and additional 200 million non-native speakers make Hindi the forth most spoken language on Earth.

But its relevance also lies within the power of country’s economy. India is the seventh largest economy in the world and is expected to grab second position by 2050.


More than 215 million persons speak native Portuguese, while there are 235 million speakers in total. It’s the primary language in Portugal, Brazil and seven other countries, and is often considered the major language of the Southern Hemisphere. Which makes it one of the most important languages to know.

Article from:

Interested in registering for a WeChat official account?-Take a look at our WeChat official account

Getting started

To open a WeChat official account that can be accessed by users in China, you will need to either have a Chinese ID and a business that is registered in China, or to partner with someone else who does.

International WeChat accounts not registered in China can only be accessed by users based outside of China.

A ‘verified’ WeChat account also provides more functionality, such as enabling of the WeChat payment system. Verified accounts are only available to China-registered businesses.

How safe are WeChat accounts?

Message encryption can be enabled on WeChat accounts, to ensure greater cyber security. However, it’s important to be aware of censorship and other regulations in China.

WeChat pay also comes with several layers of security to improve online protection in China. These include passwords, passcodes, and account freezing.

Which WeChat Official Account fits you best?

Please read the article:Which WeChat Official Account fits you best?

Interested in registering for a WeChat official account?

Opening a WeChat official account is not as easy as, for example, starting up a Facebook business page in Australia.

If you are interested in registering for a WeChat account, get in contact with our bilingual team of China digital marketing experts for more information!

Our WeChat official account

How to sell your products or services to the Chinese consumers?

How to sell your products or services to the Chinese consumers.

China changed a lot, if before China was only «the factory of the world», today she is becoming a major consumer basin and the most dynamic in the world!

Foreign brands need to understand this changing.

The market in China is unique and different. If you want to export to China, you have to understand the consumer’s expectations before entering.

Chinese consumers have become increasingly cautious and demanding with regards to their product purchases. Don’t think you can sell everything.

Contact us, and let’s do something amazing.

Which kind of biscuits/cookies can you find in a UAE supermarket? LOTUS AND CARAMELITO

In a typical retail outlet, you can find a combinations of “local” and international biscuits, with the mix depending on the target consumer, western vs asiatic oriented.

For example, in a small proximit “ZOOM” market of JLT, one residential/business area close to Dubai Marina, you can find two type of caramel biscuits:

  • the famous Lotus
  • the similar made in Oman “Caramelito”


Lotus is made in Belgium and define themself “biscoff’,a biscuits, in USA will fall in cookies category.

The producer, Lotus Bakeries is still family-owned and based in its home town, Lembeke.

The names Lotus comes after the flower, and it’s meant to simbolize purity as since 1932 the creator Boone used only natural ingredients.

It is a good dunking biscuits and goes well with milk and coffee, and since 1950 the company started to produce them also single wrapped to sell it to cafes and bars.

The ingredients? Wheat flour, sugar, vegetable oil (palm oil from sustainable and certified plantations, rapeseed oil), candy sugar syrup, raising agent (sodium hydrogen carbonate), soy flour, salt, cinnamon.

So apparently the company choose to remain to stay true at original receipt instead of following the global crusade against the palm oil.

To complete the range, Lotus expanded in icecream and spreadable market, with a stick chocolate coated (3x90ml) and a crunchy (19-/380g) or plain (200/400g) biscuit`s spread.

Lotus also propose on his well made website luscius receipt to increase their sales and your weight gain, like this Lotus mascarpone that seem deliciuos.


The Caramelito alternatives, visually we can say that at least “takes inpirations” from Lotus Biscoff packaging,and it’s a smaller version.

It`s produced Nabil National Biscuits of Oman, a company with an outstanding range of products and a good social media presence, notwithstandin an outdated website.

The flavor nevertheless is surprisingly diffent, milkier the Caramelito and roasted for the Lotus, with more cinnamon hint.

Smell as well reflect the flavour.

Overall, I will say that this old style biscuits representing the category of the Speculaas /Speculoos Dutch/Flemish caramelised biscuits, have a distinguish tast and could find some lover in the customer base.

Which WeChat Official Account fits you best?

WeChat is an essential and outstanding marketing tool for business to enter the Chinese market. Setting up a WeChat official account allows brands to reach out a huge audience and raise brand awareness in an effective way. However, setting up a WeChat official account isn’t as easy as you might expect. In this blog we will be covering the traditional 3 accounts. Service Accounts, Subscription Accounts, and WeChat Work

In this blog we will be covering the traditional 3 accounts. Service Accounts, Subscription Accounts, and WeChat Work (otherwise known as an enterprise account.)

WeChat Official accounts are available to media, government organizations, invididuals/celebrities, and businesses. Let’s take look at the three types of WeChat official accounts: subscription accounts, service accounts, and enterprise accounts.

1. Subscription Accounts (订阅号)

WeChat subscription accounts focus on information and brand communication. They are used much like a daily news feed. They can publish once a day to subscribers and publish1-6 articles each time. All updates are sent to the users’ subscription folder with no push notifications.

Wondering why they limit these accounts to posting only once a day? WeChat search places a high priority on the time that an article is posted. This allows the most recent articles to receive priority. Limiting the number of posts is to prevent accounts from posting incessantly to maintain their position at the top of the WeChat search engine.

Subscription accounts are the only type of WeChat official account that is open to individuals, such as bloggers and celebrities, as the others require a company business license. This type of WeChat official account is most suited to individuals and brands that are content based or information-oriented, such as media publications.

While these accounts can publish more and theoretically bring more users to your account, you have to remember that these accounts are nested in the subscription folder in a user’s contacts, drastically reducing visibility. If you’re looking for a WeChat official account with more visibility read on to the next section.

2. Service Accounts (服务号)

WeChat service accounts offer a lot of interesting features including customer service, API integrations, e-commerce, and CRM. These WeChat Official Accounts offer more robust functionality as compared to subscription accounts. Verified service accounts can also register for WeChat Pay and set up a WeChat Store. After verification, service accounts have access to 9 advanced APIs that enable the brands to create additional apps and functions such as Instant Customer Service, GPS, Payments, etc.

Service accounts can publish up to 4 times per month, with 1-6 articles each time. When the posts are published, the updates appear as push notifications in followers’ chat lists. Compared to subscription accounts, the posting frequency of service accounts is lower, but the visibility is higher due to push notifications.

Again these accounts are limited in how much they can post as they are the only accounts capable of generating push notifications. If WeChat official accounts were able to spam users with push notifications it would detract from the overall user experience on WeChat. Tencent’s main goal is to keep users on WeChat for as long as possible, so this would be something Tencent definitely does not want.

Service accounts are the best choice for businesses with a large audience or with large customer databases, such as airlines and hotels. For hotels and airlines, in particular booking systems can even be built within the app. They’re also used for customer service, as users can message the account directly with questions or complaints similar to other live chat software used by businesses around the world.

Another reason these accounts are so popular with businesses is the fact that they provide a larger amount of data. You can view data on who scanned which QR code, if users viewed your HTML5 Pages, or whether or not users shared a given piece of content. For companies that operate their WeChat official account as a website this can be crucial to setting up your marketing funnel.

3. Enterprise Accounts (企业号)

While subscription accounts and service accounts target external markets, WeChat enterprise accounts are primarily for internal communication and management. This makes this type of WeChat official account similar to what many businesses use Workplace by Facebook for.

They are not available to the public nor marketers. Users of corporate accounts must be verified internal staff in order to follow the corporate account.

With third-party APIs, corporate accounts have multiple internal management functions, such as internal chat rooms, video conferencing, and resource sharing. These accounts offer functionality similar to other workplace chat apps like Workplace by Facebook. Corporate accounts have high visibility and high security as users have to follow the account and then be added manually by the account owner entering their name, phone number and WeChat ID.

Article from:

The 6 Hardest Languages For English Speakers To Learn

Want to take on a new challenge? These 6 languages are the most difficult for English speakers to learn.

1. Mandarin Chinese

Interestingly, the hardest language to learn is also the most widely spoken native language in the world. Mandarin Chinese is challenging for a number of reasons. First and foremost, the writing system is extremely difficult for English speakers (and anyone else) accustomed to the Latin alphabet. In addition to the usual challenges that come with learning any language from scratch, people studying Mandarin must also memorize thousands of special characters, unlike anything seen in Latin-based languages.

But writing isn’t the only difficult part of learning Mandarin. The tonal nature of the language makes speaking it very hard as well. There are several Chinese dialects, including Cantonese — spoken primarily in southeastern China, as well as in Hong Kong and other parts of Southeast Asia — which have different written characters and pronunciations, and are also very difficult to learn. Mandarin Chinese (the most common dialect) has four tones, so one word can be pronounced four different ways, and each pronunciation has a different meaning. For instance, the word ma can mean “mother,” “horse,” “rough” or “scold” — depending on how you say it.

2. Arabic

Another of the hardest languages for English speakers to pick up is also in the top five most spoken world languages: Arabic. For starters, there are dozens of varieties of the Arabic language — generally classified by the region or country in which they’re spoken — that can be radically different from one another. So the first step is to choose which dialect you want to pursue, but that’s the easy part.

Arabic is another language with a non-Latin alphabet. Its 28 script letters are easier for English speakers to comprehend than the thousands of Chinese characters, but it’s still an adjustment to become familiar with a new writing system. The thing that makes reading and writing in Arabic particularly challenging for beginners is the exclusion of most vowels in words. Ths mks rdng th lngg vry dffclt. Arabic is also written from right to left instead of left to right, which takes some getting used to.

There are also characteristics of spoken Arabic that make it hard to learn. Some of the sounds used don’t exist in other languages or are simply unfamiliar to English speakers, including sounds made in the back of your throat. The grammar is challenging too; verbs tend to come before the subject, and you have to learn a dual form of words in addition to the singular and plural forms.

3. Polish

From this point forward, the hardest languages get less hard but are still challenging for English speakers. Polish got the number three spot on our list. Spelling and grammar are a couple of areas in which Polish can give English speakers a hard time. Words are loaded with consonants, which makes them difficult to spell and pronounce. For example, szczęście means “happiness” and bezwzględny means “ruthless.” Ruthless, indeed. In terms of grammar, there are seven cases: it’s like German on steroids.

On the bright side, Polish uses a Latin alphabet, so the letters are much more familiar to English speakers than those used in Chinese, Arabic and other non-Latin languages. In addition, being able to speak Polish as a second language puts you in a coveted group, considering Poland’s developing status as a major economy in Europe.

4. Russian

Russian, our fourth hardest language, uses a Cyrillic alphabet — made up of letters both familiar and unfamiliar to us. But speaker beware: some of the Cyrillic letters may look familiar but make a different sound than the Latin letter they resemble. For instance, “B” in the Cyrillic alphabet makes a “V” sound.

Grammatically, Russian is not as difficult as Polish but pretty darn close. Polish has seven cases, while Russian has six. Also, Russians omit the verb “to be” in the present tense, which can throw beginners for a loop when they try to form basic sentences. In Russian, “I am a student” would simply translate to “I student.” Like Polish, Russian uses a lot of consonants clustered together, which makes spelling and pronunciation a challenge.

Despite its difficulty, Russian might be worth the extra effort to learn. It’s an extremely politically and culturally relevant language, opening the door to numerous career and leisure opportunities.

5. Turkish

Here’s a new word for you: agglutinative. Turkish is an agglutinative language, which basically means prefixes and suffixes are attached to words to determine their meaning and indicate direction, rather than using separate prepositions. This results in extremely long verbs, like konuşmayı reddediyorlar (“they refuse to talk”). Turkish also includes a concept English speakers may find confusing: vowel harmony, where vowels are changed or endings with vowels are added to make a word flow more smoothly. A large number of unfamiliar vocabulary words, of Arabic origin, add to the difficulty of learning Turkish.

The good news for Turkish learners is that there are relatively few grammar exceptions in comparison to other languages, spelling is straightforward to master, and it’s a cool way to explore a rare agglutinative language (linguistics nerds assemble!).

6. Danish

Which of these is not like the others? Yes, we have crowned Danish as the least hard of the hardest languages. If you read our article on the easiest languages to learn, you may remember that the Germanic languages from Scandinavia largely dominated that list. In fact, Norwegian and Swedish took the top two spots. And like those languages, Danish has relatively simple grammar concepts and shares plenty of cognates with English.

So why is Danish on this list of hardest languages? Pronunciation. Words sound nothing like the way they are spelled, which can be quite off-putting for a beginner. For example, mit navn er (“my name is”) is pronounced meet now’n air. Mastering Danish pronunciation takes a good deal of practice, making it a significantly harder language to learn than its Germanic counterparts.

Article from: https: //

Why is TikTok So Popular?

Let’s take a few psychological factors into account to understand how TikTok attracts and retains its users.  There are five primary reasons TikTok’s users can’t seem to stay away from the app!

1. Unpredictable & Unique Content

The unpredictable videos hosted on TikTok are designed to surprise you and make you keep watching without thinking about how much time has passed. The unpredictable videos on its curated playlists give users a feeling of a reward when they discover something new and unique. This keeps users hunting for good videos and encourages them to keep swiping and stay within the app.

Even when the videos don’t match the user’s expectations they only last 15 seconds, making users more willing to continue the search for better content rather than giving up. This minimizes the negative feelings associated with seeing poor content while still providing positive feelings when users find content that matches their interests.

2. Automatic Play

A unique feature of TikTok is that videos continue playing without any interaction from the user. As long as the app is open videos will continue playing. The design of TikTok is it can automatically play videos by itself as long as you open the app.

With videos being only 15 seconds, it’s very easy for users to simply keep watching. With videos starting and ending so quickly it’s very easy to watch video after video with users having little to no concept of how long they’ve been watching.

Before you can even find out what you want to do next, another video has already started encouraging you to just keep watching rather than take some other action.

3. The Zeigarnik Effect

The Zeigarnik effect is a psychological term that describes how people tend to remember incomplete or interrupted tasks with greater detail and how incomplete actions create a form of tension that can only be relieved upon the task’s completion. Since the length of every TikTok videos is only 15 seconds users get the feeling that their video watching experience was not complete.

The Zeigarnik Effect encourages the user to keep watching to complete their experience in the app and remember each short video in greater detail. Users will also often repeat videos until they are fully able to comprehend what they just watched.

While The Zeigarnik Effect can have a positive influence by causing people to feel nervous due to their inability to finish a task and motivate them to complete it,  it can also turn put people into a state of near-unlimited procrastination, encouraging people to sideline more important life tasks to keep watching videos on TikTok.

4. Craving for likes

Likes and engagement from other users on TikTok grant a sense of accomplishment to not only the receivers but also the givers. Getting likes from other users can increase a user’s satisfaction and bring about a sense of approval for their actions. The design of the like button on TikTok is right below the profile picture of the user, giving the users the illusion that they are directly rewarding the user for their content.

Hitting the like button also triggers a dancing heart animation on the screen which triggers a positive emotion for the givers and encourages them to like other user’s content and communicate with other users on the platform.

The adorable design of a dancing heart showing on the screen promotes the positive emotion to the like givers to be more willing to giving like giving a compliment and a way of communication to other people on this social platform.

Article from:

5 Reasons Why WeChat Is Successful In China

Foreign businesses who are interested in breaking into the Chinese market would be forgiven for wondering why WeChat is successful in China.
After all, it’s just another messaging app, right?
WeChat is China’s largest and most dominant social network. It’s also crucial to reaching potential clients here. Its importance is so great that it may also be considered an essential part of setting up a company in China.
WeChat is the all-in-one app. Previously it was only used for sending instant messages, but now it forms the basis of your daily digital life. It’s the ecosystem for media, developers, online shops, and it includes instant messaging, your official account, mini-programs, mini-games, and corporate WeChat. 

What Is WeChat?

At first glance, WeChat (微信) looks a lot like WhatsApp – a messaging app where people may connect with their friends and send voice, video, images, and text updates. 

But it is much more than that. It includes a host of mini-programs. These cover all aspects of a person’s daily life and are seamlessly integrated into WeChat. You can order food, check into the underground, provide invoice information, etc. all in one app. These plugins are transforming WeChat into an omnipotent app, and are creating numerous opportunities for tech start-ups.

When it was launched in 2011, it was mooted by its creator, Tencent, as China’s answer to Kik, Viber, and WhatsApp.

But fast forward seven years to 2018, and WeChat is the undisputed champ in China’s vibrant social media landscape. It has overtaken its rivals and enjoys a huge active user base of around one billion.

Number of monthly active WeChat users from 2nd quarter 2011 to 2nd quarter 2018 (in millions)Statista wechat

How did this happen so quickly?

There are 5 reasons that can explain why WeChat is successful in China.

1. Many Features

WeChat offers a virtual smorgasbord of useful functions, all within one app:

  • Messaging
  • Video calls
  • Moments (like micro-blogging)
  • Interest groups
  • Online payments
  • Official company accounts
  • Advertising options

Now it’s possible to use WeChat to send a friend a voice message while at the same time paying for your groceries.

Compare this to Facebook, the world’s largest social network, and you can see why WeChat, despite being Chinese in origin, has become so popular. Simply put, WeChat is a multi-purpose platform that offers both companies and users real convenience by being able to perform a plethora of everyday activities without needing to switch between apps.

WeChat also functions as a media platform. It has service accounts and subscription accounts that can provide daily news and media information to users. These platforms are pushing businesses to increase their presence on WeChat especially now that you can integrate your CRM with WeChat in China.

2. Size

While Tencent, WeChat’s creator, may not be globally famous, Shenzhen’s tech giant was already a huge player in the Chinese social space with QQ, a network that is still popular.

Any visitor to China before 2011 would be familiar with QQ’s high-pitched cheeping as messages were received. Tencent leveraged their large user base of hundreds of millions of QQ users to migrate them across to WeChat, as all that was needed to sign up was, you guessed it, a QQ account.

The local users’ existing relationship with Tencent made it easier for WeChat to steal a march over its competitors.

3. The Great Firewall

Facebook, Google, Twitter, YouTube, and many more foreign sites have been blocked in China since 2010 or earlier. 

But the censorship of certain foreign sites and apps did WeChat a favour, when you consider that this meant that some of WeChat’s potential competitors such as Facebook Messenger were (and are still) simply not even on Chinese users’ radars at all. This left the field open to WeChat to hoover up the many users thirsty for mobile communication apps.

“If there had been no restrictions for foreign companies operating in China, I imagine that WeChat would not have been the dominant chat app [because] they would have been late to the game,” says Charlie Smith of (Source: TechInAsia)

4. Mobile Payments

WeChat, unlike many of its competitors, can be linked to your bank accounts and credit cards.

Using a QR code system, users can pay for goods and services just by bringing up their ‘wallet’s’ QR code on their screen, which is then scanned by the store to take payment from the related account.

It is also fascinating that users can transfer funds, for free usually, between each other, which is handy when splitting a bill for instance.

This has revolutionised payments in China, which is around five years ahead of the West in this field. Contactless payments and new services such as ‘Apple Pay’ are only now becoming widespread. In 2018, the total number of Apple Pay users is estimated to have touched 252 million. WeChat is still far ahead.

Users may now use WeChat to:

  • Pay for shopping
  • Buy items directly from online stores
  • Purchase train tickets
  • Pay for doctor appointments
  • Pay rent and utility bills

With a healthy bank balance and a smartphone equipped with WeChat, there is almost no reason to carry cash in China any longer, and paying through WeChat usually attracts no additional fee!

5. Business Friendly

Unlike, say, Facebook, where business users are almost always forced to pay to promote their pages or content in order for them to be seen by followers, WeChat allows businesses to open an official account and gain a following on the platform at zero cost.

We need to understand why businesses are attracted to WeChat. Here are some of the reasons:

  • Companies get an official account within the app. This is like a mini website with individual pages.
  • They get the ability to post daily updates, taking the form of a blog post, video, infographic, or photos, to the subscription accounts.
  • There is functionality for customers to pay for goods and services directly through their WeChat account.
  • Businesses with 100,000 followers or more are allowed to purchase ads and promote their accounts, products, and services

Take that Facebook!

WeChat provides not only great functionality for users but also allows businesses to tap into its large base of over one billion, which is why we see it as an essential component of setting up your company in China.


Remember that the primary language used in WeChat is Chinese and so you may need Social palm to manage your business account (although you can publish content and pages in English if you like).

article from: https: //